Media Anthropology for the Digital Age by Pertierra Anna Cristina;

Author:Pertierra, Anna Cristina;
Language: eng
Format: epub
Publisher: Polity Press
Published: 2018-01-22T05:00:00+00:00

Such views lie in stark contrast to the concerns of Turkle mentioned above (see also Miller and Horst 2012, for a critique of Turkle's later work). The basis of anthropologists’ scepticism about the opposition of virtual and real worlds lies partly in the longstanding insistence of anthropologists on differentiation between how researchers might see a social world, and how people themselves see their own social world. Since the 1960s, many anthropologists have made use of the terms ‘emic’ and ‘etic’ to make this distinction. While an emic model attempts to understand an insider's view of how their world works, etic models are those that can be explained from the outside, for example by comparison with other cultures.2 Researchers like Miller and Slater, whose study of the internet in Trinidad was one of the earliest ethnographies to contribute to debates about the nature of digital life, specifically found that when Trinidadians were using the internet in their everyday lives, they made no reference to ideas of ‘virtuality’. They used the internet to maintain and produce real relationships with people whose existence was anchored in practices and contexts of local Trinidadian life. Champions of anthropology would argue that it is by doing extensive ethnographic research, based in participant observation, that researchers can best escape their own assumptions about what the internet means and really understand how it is used within actually existing cultures.

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